Creative Ideology Helps You Reach Your Audience
Creativity is present in everything we do, see, and use everyday. To be a Creative Ideologist means you live and breathe creative problem solving. Creativity infuses everything we do… What to present a client; Crafting a marketing plan; Planning a video…
At CI, we strive to device creative ideas that help you tell your story in order to reach your audience.
Experienced in marketing, advertising, graphic design, UX/UI, content generation, web development, SEO, social media, photography and video. We help you create a balanced and strategic marketing plan using innovative ideas mixed with the latest multimedia.
We can brainstorm ideas, as well as make them happen. We can work with you at any level and without restrictions.
Our goal is to help you discover your message and tell it to the world… beautifully.
Building a website looks easy from afar, but really isn’t. It can be overwhelming. We can help you navigate these choices from start to finish. Tell your story with the professional look you want, to reach your audience today!
Image is not everything… but putting your best foot forward is! We will create a brand that will tell your story. We can help with naming, tag line and logo and make sure you will look good, across multiple channels to reach your target customer.
A professional ad campaign can get you places, especially if it is planned in advanced and executed in multiple platforms to reach your audience every way you can. Get the impact, the ROI and the feedback you need to keep wowing your customers!
Marketing & Consulting
Sometimes you are not sure what you need, or where to start. We can put it all into perspective and give you a plan of attack. We know what it takes to create the professional look you strive for and can help you get there in a cost effective manner.
RGM Demo Plus WebsiteCreative Direction, UX/UI
SEI Design Group WebsiteBranding, Creative Direction, UX/UI
Experience Eastman Web PageCreative Direction, Marketing, UX/UI
Don Giovanni Opera PromotionCreative Direction, Photography
Ying/PUSH PromotionCreative Direction, Marketing, Photography
Concert Office Season VideoCreative Direction, Media
Eastman Special Event Web PagesCreative Direction, Marketing, UX/UI
Eastman School of Music – COVID UpdateMarketing, UX/UI
Beal Institute Website – Eastman School of MusicCreative Direction, Marketing, UX/UI
Michelle is detail oriented, custom based and ready to help with any marketing or PR needs you may have. She helped our firm, SEI Design Group, with a new marketing strategy, website design, logo and social media campaign. Michelle is easy to work with, knowledgeable in marketing and goes the extra mile to make sure her clients are satisfied. I recommend Michelle without hesitation for any company to work with!
Ted Mountain, Project Manager at SEI Design Group
Working with Michelle was a pleasure. She is a very talented creative designer who brought a lot of fresh ideas to our new print ad campaign, and was adept at bringing concepts to life. Her designs were both unique and eye-catching, and also consistent with our company’s brand messaging and positioning. She also collaborated very well with members of our team from Sales, Marketing, and Prepress. I look forward to working with Michelle on future projects.
Dennis Bacchetta, Director of Marketing, Diamond Packaging
Michelle provides a combination of creativity, expertise and excellent follow-up. She's the best and working with her is easy and delivers excellent results.
Gerry Wenzke, Owner, Distinct Strategies
Michelle has done an amazing job creating materials for our programs. She is able to take a concept and turn it into a beautiful design. She is very organization and is able to get things done in a timely manner. I truly appreciate her patience and flexibility. I would highly recommend her.
Michele Tufano , Director of Health Education | American Lung Association of the Northeast
"My experience working with Michelle was refreshing. She is an ultra talented creative professional with true marketing savvy. Her abilities to decipher complex information and translate it into marketing communications materials that not only had creative appeal but were effective at conveying the appropriate message are superb. She effectively worked on an array of materials including web/new media, print, direct mail, and trade shows. Michelle would be a great asset to any creative team or marketing organization.”
Jason Grady, Parlec and Document Security Systems (DSS)
"High energy and highly efficient. Michelle got up to speed fast and was able to create some very cool designs under tight deadlines. She knows the design programs, understands the client POV, and delivers real creativity. Plus she's fun!”
Brian Rapp, VP Creative, Roberts Communication
“I have know Michelle for many years. She is a very creative and motivated Designer. She always delivered results in a timely manner and exceeded the expectations of myself and my clients. Michelle's approach to design is fun and serious at the same time. She takes the time to sit down and listen to the needs of the client and works to deliver a product that is top notch. I would recommend Mrs. Martorell for any management position or project lead position for any advertising agency or design/PR firm looking to hire someone with a great work ethic and great personal achievements.”
Hannah Imperial, National Sales Representative, Wacom Technologies