Where creativity, technology and relationships come together.

My career has taken me from agency Creative Director to marketing leadership, enterprise sales and strategic partnerships within the creative technology industry. The common thread has always been the same: I connect people, ideas and technology to create opportunities that benefit everyone involved.

Most recently at Xencelabs Technologies, I worked across enterprise sales, marketing and partner relations throughout North America, Canada and Latin America. I developed relationships with creative studios, higher education institutions and technology partners while helping build collaborations with companies including Adobe, Autodesk, Maxon, NVIDIA and Pixar RenderMan. Those relationships often grew into much more than traditional sales opportunities, including joint events, product demonstrations, artist collaborations, industry activations and co-marketing programs.

A creative background with a business perspective

Before moving into creative technology, I spent many years as a Creative Director and agency leader. That experience still shapes how I work today. I understand designers, artists and creative teams because I have been one of them. I also understand clients, budgets, business objectives and the importance of turning a great idea into something that actually delivers results.

That combination allows me to move comfortably between creative teams, technical partners, executives and customers, translating what each group needs and finding opportunities for them to work together.

What I enjoy most

I am at my best when I am building relationships, developing partnerships, bringing the right people together and turning an idea into something tangible. That might be a strategic account relationship, an industry collaboration, a trade show activation, a product demonstration, a marketing campaign or an entirely new opportunity that didn’t exist before.

I am bilingual in English and Spanish and have worked with customers and partners throughout the United States, Canada, Puerto Rico and Latin America. I am also continually exploring how AI and emerging technology can improve the way we sell, market, create and collaborate.

I believe the best business relationships don’t feel transactional. They create value for everyone involved.