SEI Design Group needed a new look for their upcoming 10th anniversary in June 2016. They had a lot of problems with their previous brand citing readability, understanding of its meaning and color choices were not modern enough for the group to stand behind their brand anymore. They still wanted to keep some of the original flair to maintain some of their legacy in their new look.
Creative Ideology met with SEI partners, and learned their history, likes and dislikes and got working on different ideas. The process was not easy since SEI had many partners and many opinions. We patiently went through every objection or new idea, from totally creating a new logo, to not changing it much. We really did an extensive process and at the end centering on a look that resembled the original brand but still was modern and exciting, reflecting the SEI of today.
Currently there are still more projects being completed for SEI and soon more will be posted.
