Project Description
We shot this 30 second spot using New Energy Works in Canandaigua as the featured LNB commercial client. The general concept of all LNB commercials is that it is All About People as their tagline says. The concept developed from print ads where we would feature one of the banks clients, this way the banks client got free promotion and LNB got not only the clients favor but the bank was seen as a community conscious bank.