Adobe MAX 2023

For Adobe MAX 2023 in Los Angeles, I helped plan and execute Xencelabs’ trade show presence from pre-event promotion through on-site activation and post-event content. My responsibilities included coordinating the booth experience, product demonstrations, artist participation, giveaways, event photography and video, and promotional content across social media and digital channels. The goal was to create an engaging environment where attendees could experience Xencelabs products firsthand while increasing awareness of the brand within the creative professional community.

A major part of the activation was partner management and collaboration. I coordinated with technology and software partners including Lenovo, Maxon, Adobe Substance, Pantone, AMD, and Astute Graphics to create a stronger shared event experience. Astute Graphics joined us in the booth for live demonstrations, Lenovo provided ThinkPad systems for the activation, and artist Chris Georgenes demonstrated the Xencelabs Pen Display 24 with Adobe Animate before presenting to an audience of more than 400 Adobe MAX attendees. I also supported the promotion and documentation of these collaborations through social content, event coverage, photography, video, and web-based marketing.