I had worked with Hammer Packaging designing and creating content for their website and power point and came up with the title of “How do you package a great idea?” for their beverage market page. They loved the idea in the title so much they wanted to base their next printed ad on that premise.
We changed the copy around to fit the ads purpose and selected the Karma products, because their packaging was very colorful. The packaging made an impact especially when lined up in the bowling pin line up, created in Photoshop for this ad.
We did use the same idea following the campaign series using the Disney water ball ads which also was well received.
The Karma Ad recently received an award from Brand Packaging for Excellence in Advertising.