About

Michelle Martorell

Michelle Martorell

Sr. Creative Ideologist

Michelle Martorell | Creative Ideologist

Michelle Martorell is an award-winning graphic designer with a broad consumer, retail, tourism, B2B, and B2C design background, and over 22 years experience in all aspects of advertising with a concentration in branding, content creation and web design. For 8 years she was the Creative Director at Archer Communications, a Rochester, NY advertising agency. With her creative leadership and management of  the graphic and web development teams she helped lead Archer to multiple awards and recognition.

She created Creative Ideology as the next step in her career, giving her freedom to pursue new opportunities, and helping clients reach their audience with her experience, and an expandable team of professional freelancers locally and across the U.S.

AWARDS

  • 2014 Advertising Excellence Award – Brand Packaging Magazine – Hammer Packaging Karma Ad
  • 2014 RBJ Best of the Web GOLD – Overall Winner “Best of Show” and “Manufacturing” category winner for Hammer Packaging responsive website
  • 2010 RBJ Best of the Web – Manufacturing Category Winner Parlec website. Judges quote “We never knew tools could be made to look so sexy”
  • 2010 Trademark USA – Logos selected for national publication
  • LACP 2004, 2003, 2002 Inspire Awards – Gold & Platinum, WYN2K (magazine), Office Depot

  • LACP 2004 Top 50 Employee Publications – WYN2K (magazine), Office Depot
  • LACP 2004 Spotlight Awards – Gold, Corporate Social Responsibility Annual Report, Office Depot
  • 2003 Web Awards – Community Relations Website, Office Depot
  • 1991 Addy – Gold, Self-Promo, Dolphins Poster Design, Artrageous/Crooks Printing
  • 1991 Addy – Silver, 4-Color, US Computers Poster Design, Artrageous/Crooks Printing

CAPABILITIES

ADVERTISING & MARKETING

  • Research & Strategy
  • Concepts
  • Branding & Campaigns
  • Award-winning Design

MANAGEMENT

  • Creative Direction
  • Project Management
  • Traffic Coordination
  • Effective Team Building

SALES

  • Account Management
  • Client Service
  • Networking & Trade Shows
  • Product Demonstrations

WEB DEVELOPMENT

  • Front-End Design & User Experience
  • Architecture & Content Generation
  • HTML, CSS, Javascript, FTP, Slicing
  • WordPress, Drupal, Ruby on Rails
  • Email, Analyitics and Social Media Set Up

SOCIAL MEDIA

  • Strategy
  • Design & Set Up
  • Branded Graphics
  • Training

PHOTOGRAPHY

  • Planning & Scouting
  • Talent Management
  • On-Location Experience
  • Styling & Props

SKILLS

Photoshop

Illustrator

InDesign

Office

Video Editing/Premier/iMovie

After Effects

MICHELLE’S FUN FACTS

Cups of Coffee
Sky Dives
Addy Awards
RBJ Best of the Web Awards

Work with Us

Creative Ideology

  • Office Location
  • 1595 Elmwood Ave., Suite 4, Rochester, NY 14620
  • +585 319 2839
  • Email Us

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