We often think that creative people are spontaneous types that go with the flow and change plans in an instant… This to me is called “VACATION”. Only on a vacation can I really relax enough to not have a plan. Being a creative by profession means something totally different.
Yes, you have to be creative picking colors or coming up with a design, but these things that seem random do come from somewhere. They are not picked out of the blue. They are all taken from a master plan, which mainly starts with a company’s brand.