Creativity Needs Planning
We often think that creative people are spontaneous types that go with the flow and change plans in an instant… This to me is called “VACATION”. Only on a vacation can I really relax enough to not have a plan. Being a creative by profession means something totally different.
Yes, you have to be creative picking colors or coming up with a design, but these things that seem random do come from somewhere. They are not picked out of the blue. They are all taken from a master plan, which mainly starts with a company’s brand.