As part of a comprehensive media plan including print, radio and TV, we did various commercials for either consumer or commercial customers. This Tickner Ad was for the consumer side to promote their personal checking accounts. We were on location using local clients of the bank. I was in charge of general creative direction, concept, storyboard and planning.
With the help of a professional camera crew and makeup artist, we were able to film the commercial in two locations including the bank and the Tickners house. There were 3 scenes filmed at the house and we were able to do it all in a day. Very effective teamwork!