LNB wanted to push the mobile banking capabilities without doing a huge production for the commercial. We needed 30 second and 10 seconds spots. By using the artwork we already had used for their print ads, I was able to come up with a completely animated concept including text, graphics and voice over.
With the help of my animation expert using After Effects we created the whole commercial in-house at a low cost to the client. I was very happy with the quality and simplicity of the ad and the client was thrilled.