Category: Marketing

hammer animated christmas card

Hammer Packaging new animated Christmas card

Hammer Packaging was in need of a new animated Christmas card that they could send to all their clients. They talked to CI and we wanted to give them something that had some kind of a storyline. So Creative Ideology came up with a cute story of overworked elves wanting presents that needed no wrapping (since the packaging Hammer Packaging does is so beautiful it needs no wrapping).

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Social Media Users Infographic

This is a great infographic showing how social media is used and by whom. It helps brands decide what will best represent their brand so they can focus their efforts to what works.

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Creativity Needs Planning

We often think that creative people are spontaneous types that go with the flow and change plans in an instant… This to me is called “VACATION”. Only on a vacation can I really relax enough to not have a plan. Being a creative by profession means something totally different.

Yes, you have to be creative picking colors or coming up with a design, but these things that seem random do come from somewhere. They are not picked out of the blue. They are all taken from a master plan, which mainly starts with a company’s brand. 

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Evolving Website Design

For the first part of my 20-year career as a designer, I had nothing to do with websites. The web, at first, was something weird to me. It seemed too technical and clunky to use before browsers existed. The urge to design websites hit me around 2000 when graphic websites became more mainstream. Once I started to learn about HTML and coding, it became all-consuming. I wanted to learn as much as possible about how to apply my years of graphic design to this new frontier. 

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